Public Relations in business and institutional communication: an introduction
Abstract
In our days and for some time now, here in Spain and in any other relatively developed country, there is a notable lack of precision and understanding about a series of very important concepts for the daily dynamics of any company of goods and services. , as well as of any public institution, policy, etc.Keywords
public relations, institutional communicationReferences
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Copyright (c) 1995 José Luis Arceo
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