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  3. No. 4 (1995) /
  4. Article

Brand marketing

Authors

  • Juan Rey
  • PDF (ES)

Abstract

Andrea Semprini, Barcelona, Paidós, 1995

Keywords

marketing, brand

DOI

https://doi.org/10.5565/rev/qp.296

Published

1995-07-31

How to Cite

Rey, J. (1995). Brand marketing. Questiones Publicitarias, (4), 149–152. https://doi.org/10.5565/rev/qp.296
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