The advertising spot

Authors

  • Pilar Lara Ruiz-Granados

Abstract

Published in 1995, this new book by Jesús González Requena and Amaya Ortiz de Zárate offers us a different vision of the advertising image. It is an excellent study on the analysis of advertising fundamentally television, focused on the

Keywords

advertising spot

DOI

https://doi.org/10.5565/rev/qp.292

Published

1995-07-31

How to Cite

Ruiz-Granados, P. L. (1995). The advertising spot. Questiones Publicitarias, (4), 137–139. https://doi.org/10.5565/rev/qp.292

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