The ranking that does not stop

Abstract

The appearance of a billing ranking for fees of public relations companies in Spain is apparently necessary to offer information about the sector to the public in general. With its publication in mass media also some controversy is perceived, provoked by the presentation of figures that from the understanding of some do not exactly conform to reality and that, from the perspective of others, generate clear symptoms of envy and pray in some agency managers for not reaching the best positions in the ranking.