The architecture of the company: An element at the service of commercial communication

Abstract

Throughout history, architecture has been used by the power holders as a symbolic reflection of it. In this way, the pharaohs of Egypt built great pyramids, in the Middle Ages the ecclesiastical power manifested itself in the construction of cathedrals, the nobility magnified their existence with the building of palaces and the states built (and built) superb buildings to house your instalations.