Integrity in advertising communication

Authors

  • Adrián Huici

Abstract

When any subject related to advertising is approached, no matter in what context we situate ourselves, it is usually essential to consider as a prior question the profound interdependence of the former, as a phenomenon that does not accompany modernity, with the mass media. , with which it maintains a double, and therefore ambiguous, relationship.

Keywords

advertising communication

References

ECO, U. (1986): Apocalípticos e integrados, Barcelona, Lumen.

FOUCALULT, M. (1987): El orden del discurso, Barcelona, Tusquest.

MARCUSE, HE. (1981): El hombre unidimensional, Buenos Aires, Sudamericana.

MARTIN SERRANO, M. (1982): El uso de la comunicación social por los españoles, Madrid, Centro de Investigaciones Sociológicas.

PÉREZ TORNERO, J. M. (1992): La seducción de la opulencia, Barcelona, Paidós.

RODRIGO ALSINA, M. (1989): La construcción de la noticia, Barcelona, Paidós.

DOI

https://doi.org/10.5565/rev/qp.269

Published

1996-07-31

How to Cite

Huici, A. (1996). Integrity in advertising communication. Questiones Publicitarias, (5), 10–22. https://doi.org/10.5565/rev/qp.269

Downloads

Download data is not yet available.

Copyright (c) 1996 Adrián Huici

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.