Strategic repositioning of the graduate in Advertising and Public Relations in the labor market
Abstract
In an environment characterized by increasing turbulence and commotion, it is not easy to walk if we do not know how to set the course, as the Stoic Seneca said "there is no favorable wind for those who do not know where they are going". Today these words make full sense, we find ourselves with individuals running frantically in search of goals established by someone who does not know who, but who must be reached as soon as possible. The north does not exist because there are no freely marked objectives towards where people can go voluntarily.Keywords
Advertising and Public Relations, labor marketReferences
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Copyright (c) 1996 Luis Miguel López Bonilla, Joaquín Traverso Cortés
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