Neuroscience, advertising and design. Dialogue between science and intuition

Authors

  • Pere Navalles Universitat Autònoma de Barcelona

Abstract

Neuroscience and so-called neuromarketing techniques provide a form of scientific assessment of emotional and taste parameters that are difficult to mediate with other procedures. Knowing why we interpret certain visual, auditory, gustatory, olfactory, and tactile visual stimuli is explained by human evolution through the study of the neurosciences.

Keywords

creativity, neuromarketing, neurosciences, senses, design, advertising

References

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Mullol i Miret, Joaquim; Navalles i Villar, Pere; 2012; Smell-Ad. El aroma en la publicidad. Universitat Autónoma de Barcelona.

DOI

https://doi.org/10.5565/rev/qp.372

Published

2022-01-12

How to Cite

Navalles, P. (2022). Neuroscience, advertising and design. Dialogue between science and intuition. Questiones Publicitarias, 5(29), 11–15. https://doi.org/10.5565/rev/qp.372

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