Social marketing: brands before social causes

Authors

  • Antonio Leal Jiménez

Abstract

pdf no disponible

Keywords

marketing, brand

References

MARTIN, E. (1995): Márketing. Madrid, Ariel.

ORTEGA, E. (1996): Trece grandes temes de márketing. Barcelona, ESIC.

SANTESMASES, M. (1993): Márketing, conceptos y estrategias. Pirámide.

DOI

https://doi.org/10.5565/rev/qp.250

Published

1997-07-31

How to Cite

Leal Jiménez, A. (1997). Social marketing: brands before social causes. Questiones Publicitarias, (6), 110–114. https://doi.org/10.5565/rev/qp.250

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Copyright (c) 1997 Antonio Leal Jiménez

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.