Social marketing: brands before social causes

Authors

  • Antonio Leal Jiménez

Abstract

pdf no disponible

Keywords

marketing, brand

DOI

https://doi.org/10.5565/rev/qp.250

Published

1997-07-31

How to Cite

Leal Jiménez, A. (1997). Social marketing: brands before social causes. Questiones Publicitarias, (6), 110–114. https://doi.org/10.5565/rev/qp.250

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