The use of language levels in advertising communication

Abstract

Advertising is a polyhedral and eclectic activity. There are many disciplines that intervene in the advertising environment and that infuence in it. Among all these disciplines possibly linguistics is one of the most important because it has a decisive influence on the construction of advertising messages. One of the most interesting interrelationships established between linguistics and advertising is the one we will see in this work. Is it possible to define a profile of the target audience according to the language levels? Can the choice of one or another level of language influence the effectiveness of advertising on the target audience? We are going to try to explain how two aspects are related - one advertising and another linguistic - that at first might seem very far away: levels of language and target audience.