Communication in colors

Abstract

The use of color may or may not be intentional. This produces different degrees of communication possible through the colors that are used in the elements of a visual, graphic or audiovisual message. From the highly loaded use of connotation, through the emblematic or denoted use, or even the less intentional use of color, it allows us to provide chromatic value to messages. Knowing its communicative value allows us to optimize color with communicative intent and, in the case of conventional use of color only from the functional perspective or even without it, allows us to be more consistent with the transmission of the concept of the message.