The creative class as a generator of place identity
Abstract
This paper explores the role of the creative class as a key socioeconomic force in the post-industrial development of cities. While dissecting Richard Florida’s theories, it focuses on the transformation of L’Hospitalet into a cultural epicenter, examining the institutional strategies to attract the creative class, investigating its impact on economic, cultural, and urban development generating identity of place branding. Three phases are identified: the institutional efforts to establish the district, a bohemian influx and the emergence of brands, and potential displacement risks for locals. The paper questions whether the cultural rationale for the district conceals economic motives, addressing gentrification risks and local identity loss.
Keywords
place identity, urban culture, creative class, city brandingReferences
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