Open Advertising: the Role of Diamond Journals in Transparent and Accessible Research

Abstract

In recent years, open science has emerged as a new paradigm promoting transparency, free access to knowledge, and public engagement, especially in research funded with public resources. Diamond journals embody this approach through non-profit, community-driven publishing models with no fees for authors or readers. In the field of advertising, this model offers a unique opportunity to make research more inclusive, ethical, and accessible, strengthening the connection between academia, industry, and society. Questiones Publicitarias stands as a living example of this transformative commitment.