Creativity in the Age of AI: A Critical Perspective Inspired by Mark A. Runco
Abstract
This manuscript presents a review of the article “AI can only produce artificial creativity” by Mark A. Runco (2023), published in Psychology Today. We analyze its main contributions to distinguishing human creativity from that generated by artificial intelligence platforms, and we reflect on its implications for advertising research. The argument is made that creativity is inherently human and, therefore, cannot be replaced by algorithmic processes. In this regard, the conceptual limitations of equating outputs produced by artificial intelligence with genuinely creative actions in academic research are critically examined.
Keywords
Creativity, artificial intelligence, advertising creativityReferences
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