The branded mind. What neuroscience really tell us about the puzzle of brain and the brand
Resumen
Erik du Plessis. Kogan Page, Philadelphia, 2011
Palabras clave
Brand mind, neurocienciaPublicado
2011-07-31
Cómo citar
Hernández-Santaolalla, V. (2011). The branded mind. What neuroscience really tell us about the puzzle of brain and the brand. Questiones Publicitarias, (16), 152–155. https://doi.org/10.5565/rev/qp.77
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