O perfil dos licenciados em Publicidade em Portugal. Uma perspectiva dos estudantes, dos professores e dos profissionais
Resumen
El propósito de este estudio es comprender cómo se está implementando la enseñanza de la Publicidad en Portugal y en qué medida los cursos satisfacen las necesidades del mercado laboral. Así, administramos un cuestionario a una muestra de estudiantes, profesores y profesionales en Lisboa, Oporto y Covilhã, con el objetivo de reunir las perspectivas de estos tres actores en este proceso. De forma general, constatamos que la universidad ha ido al encuentro de las necesidades del mercado, si bien debe aún procurar estrechar vínculos con la realidad profesional. Igualmente, concluimos que el perfil trazado por los entrevistados en relación a los licenciados en Publicidad apunta a rasgos individuales, tales como "integración en el equipo" o "dinamismo", así como a conocimientos técnicos, como “estrategia publicitaria" o "creatividad".
Palabras clave
enseñanza de la Publicidad, profesionales de la publicidad.Citas
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Derechos de autor 2012 Paulo Ribeiro Cardoso, Francisco Costa Pereira, Jorge Domingos Veríssimo, Maria do Rosário Correia, Gisela Marques Gonçalves
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
