Tribal marketing, tribal branding. An expert guide to the brand co-creation process
Resumen
Brendan Richardson. Palgrave Macmillan, Hampshire, 2013
Palabras clave
-Publicado
2014-07-31
Cómo citar
Sanz Marcos, P. (2014). Tribal marketing, tribal branding. An expert guide to the brand co-creation process. Questiones Publicitarias, (19), 135–136. https://doi.org/10.5565/rev/qp.34
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