Tribal marketing, tribal branding. An expert guide to the brand co-creation process

Autores/as

  • Paloma Sanz Marcos

Resumen

Brendan Richardson. Palgrave Macmillan, Hampshire, 2013 

Palabras clave

-

DOI

https://doi.org/10.5565/rev/qp.34

Publicado

2014-07-31

Cómo citar

Sanz Marcos, P. (2014). Tribal marketing, tribal branding. An expert guide to the brand co-creation process. Questiones Publicitarias, (19), 135–136. https://doi.org/10.5565/rev/qp.34

Descargas

Los datos de descargas todavía no están disponibles.