Audience determination: a multivariable application

Abstract

The difficulty of the usual methods for determining audiences is sufficiently known to the reader. In purely instrumental terms, most of them - if not all of them require, first of all, a broad database - perhaps the most difficult - and then a highly specialized statistical package. The consequence of this is clear: most users have to settle for what the big data centers offer them - and at the price they ask - or intuitively plan.