La creatividad publicitaria y su influencia social en la vigorexia masculina

Abstract

The physical characteristics of advertising models is a nonverbal aspect of the message that be used in the creative processes of determined ads, to attract and give to the product/brand announced attributes that objectively does not possess. Vigorexia is a recent psychopathology that moves, in those who suffer it, alterations in their somatic perception with depressive and obsessive symptoms. Due to its influence and social repercussion, advertising of certain products and models there represented, seem to set up as one of the factors of the social macroscene that influences on the origin and development of this new pathology.