Corporate Communication. A guide to theory & practice

Abstract

The book that is to be present has been written by the professor Joep Cornelissen in Corporate Communication at the VU University in Amsterdam and Leeds University Business School, as well as Visiting professor at the IE Business School in Madrid and the University of Southern Denmark. Among the book, the author summarise what his studies have through in Corporate Communication, both theoretic and practices aspects, focusing in students of Communication that wants to develop their careers in this area or professionals that look for a knowledge refresh or in those that are looking for some inspiration in the practice examples provided in this book for their future projects. The study is divided in 5 different parts.