The aesthetic effects of advertising

Abstract

An important macro area of advertising effects has to do with the aesthetic effects of advertising as a whole, or in the words of Bourdieu, with the effects on the taste of society, to the extent that advertising is an important cultural intermediary that operates with symbolic-artistic representations. However, we must not lose sight of the fact that the dominant sociological analyzes in certain studies on the consumer society are too burdened by the concern to examine all social phenomena from the point of view of their integrating or disintegrating capacity of the social body, and Although such a perspective is legitimate, in the main it leaves without nuancing important aspects of consumption behaviors that can be qualified as