“Questiones Publicitarias” Value of Brand

Abstract

Journals are like any other product, a good that produces effects on the public. These effects can be of an objective nature or of a subjective nature. In the case of journals, the value given to each publication covers aspects that range, among others, from the assessment of the number of citations or the number of languages in which it publishes, or the editing times, to other more important aspects subjective such as the field to which they belong or the quality attributed to the authors or articles. In reality, what it is about is to establish a convention that allows journals to be listed from best to worst. The ranking is made by public or private organizations. The metrics that sustain them often minimize good editorial products and good articles and, in the other hand, maximize contributions that are less so.