El debate de la ampliación europea y los medios de comunicación publicitaria
Abstract
The main objective of the study is to try to find out if sig nificant differences between the member countries of the European Union and the candidate ones from a novel perspective: the mass media and the publicity. Thus, by means of the descriptive analysis and the one of hierarchic conglomerates it is verified the coherence between the results and the requirements to comprise of the union. The first analyses corroborate the evaluations to the candidates countries and the resolutions of the European Commission. Al! it leads to moti vate a debate on the social and economic implications, that non-creative nor ethical, of the advertising market and means in the context of the European Union.Keywords
Europe, socio-economic differences, mass media, publicity, exploratory analysisPublished
2004-07-31
How to Cite
Papí-Gálvez, N., & Ramos Soler, I. (2004). El debate de la ampliación europea y los medios de comunicación publicitaria. Questiones Publicitarias, (9), 129–148. https://doi.org/10.5565/rev/qp.175
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