El debate de la ampliación europea y los medios de comunicación publicitaria

Abstract

The   main objective of  the   study is  to  try   to  find out   if  sig­ nificant  differences  between the   member  countries  of   the   European Union  and  the    candidate  ones   from  a   novel  perspective:   the    mass  media  and  the   publicity.  Thus, by   means  of   the   descriptive  analysis and  the   one   of   hierarchic conglomerates it  is   verified  the   coherence between the   results and the   requirements to  comprise of  the  union. The  first  analyses corroborate the   evaluations to   the  candidates  countries and the   resolutions of  the   European Commission.  Al! it leads to  moti­ vate a  debate on  the   social and economic  implications,  that  non-crea­tive nor  ethical, of  the  advertising  market  and means in the  context of the   European Union.