La incidencia de la RSC en la marca: del ensayismo español al cientificismo anglosajón

Abstract

This article describes the scientific research showing the correlation between corporate social responsibility (CSR) and brand, from the perspective of the image and reputation, and, the essay writing on CSR, some associated with qualitative or quantitative research. The findings show that Anglo-Saxon scholars have developed experimental investigations, while the Spanish have devoted their efforts mainly to essay writing.