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Vol. 1 No. 22 (2018)
Vol. 1 No. 22 (2018)
Table of Contents
Editorial
Valuation of advertising
Daniel Tena-Parera
PDF (ES)
Essays
The management of corporate social responsibility: Proposal of a theoretical model.
Estrella Barrio Fraile
PDF (ES)
Public relations as a scientific subject: the impact of neuroscience
Sergio Álvarez, Alfredo Arceo Vacas
PDF (ES)
Advertising propaganda: non-verbal penetration. An approach to the study of the voice in televised advertisements
Javier González Solas
PDF (ES)
Reviews
Advertising reaches us
Sabrine Dornelles
PDF (ES)
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