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  3. Vol. 1 No. 22 (2018)

Vol. 1 No. 22 (2018)

Table of Contents

Editorial

  • Valuation of advertising
    Daniel Tena-Parera
    • PDF (ES)

Essays

  • The management of corporate social responsibility: Proposal of a theoretical model.
    Estrella Barrio Fraile
    • PDF (ES)
  • Public relations as a scientific subject: the impact of neuroscience
    Sergio Álvarez, Alfredo Arceo Vacas
    • PDF (ES)
  • Advertising propaganda: non-verbal penetration. An approach to the study of the voice in televised advertisements
    Javier González Solas
    • PDF (ES)

Reviews

  • Advertising reaches us
    Sabrine Dornelles
    • PDF (ES)

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Publisher

  • Universitat Autònoma de Barcelona (UAB)

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  • Carhus Plus
  •  Latindex 
  • Logo ReDi

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eISSN: 1988-8732 I ISSN: 1133-6870 I Privacy statement
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