Essays

• The aesthetic effects of advertising

  José Luis León

  • PDF (ES)
• Public Relations in business and institutional communication: an introduction

  José Luis Arceo

  • PDF (ES)
• Public Relations in Postmodernism

  Antonio Noguero i Grau

  • PDF (ES)
• Words and forms in the business letter

  Juan Rey

  • PDF (ES)
• The communication departments in the financial sector in Spain

  Maria Teresa García Nieto

  • PDF (ES)
• The functions of the creative editor

  Joan Sabaté

  • PDF (ES)
• Identity and image audit as the basis for the formulation of the communication strategy

  Carlos Javier Rodríguez Rad

  • PDF (ES)
• Public Relations and marketing: criticism of Kotler's proposals

  Alfredo Arceo Vacas

  • PDF (ES)