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Vol. 8#36
2025
Current Issue

The stage initiated in 2017 of Questiones Publicitarias follows the criteria that drove it in 1993, a result of years of experience transferring knowledge in each one of the fields of work of the advertising, publicity, public relations and the communication.

Questiones Publicitarias publishes Scientific articles (papers), Essays and Descriptions on issues related to the area of knowledge of Audiovisual Communication and Advertising from any of the perspectives that may be adopted and that are of their interest. 

Questiones Publicitarias has the will to be a platform to debate the advances in advertising, publicity, public relations and communication from the scientific and academic community, to the benefit of the transfer of knowledge in the professional and academic field.

Announcements

Indexación de revistas científicas

Clarivate Analytics publica  los Journal Citation Reports (JCR) y Scopus el SCImago Journal & Country Rank.

Published: 2018-06-26
Read More Read more about Indexación de revistas científicas

Recommendation to structure papers

Published: 2018-06-15

Editorial

  • Open Advertising: the Role of Diamond Journals in Transparent and Accessible Research
    Alfonso González Quesada, Patrícia Lázaro Pernias
    • PDF (ES)

Papers

  • Storyliving in transmedia strategies: analysis of the case of E-nterpreters, by Pilsen Callao
    Antonio Rodríguez
    • PDF (ES)
  • Mirages in the professionalization of Mexican women’s soccer
    Tania Marcela Hernández Rodríguez, Katia Elena Gutiérrez Barraza
    • PDF (ES)

Reviews

  • Alcohol advertising and hegemonic masculinities in Ghana: a Public Relations perspective
    Yulmar Runel Montoya Ortega
    • PDF
  • Creativity in the Age of AI: A Critical Perspective Inspired by Mark A. Runco
    Sarai Meléndez Rodríguez
    • PDF (ES)
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