Essays

• The graphic iconism in advertising writing

  Juan Carlos Rey

  • PDF (ES)
• Advertising and erotic cinema in the press of the transition

  Juan Carlos Rodríguez Centeno

  • PDF (ES)
• The avant-garde advertising poster

  Manuel Garrido Lora

  • PDF (ES)
• The birth of the political cartel and its relationship with the vanguards

  Pilar Lara Ruiz-Granados

  • PDF (ES)
• The structure of the protocol and public relations in the state of autonomies

  María Teresa Otero Alvarado

  • PDF (ES)
• The use of language levels in advertising communication

  Joan Sabaté i López

  • PDF (ES)
• Helmut Newton: Self-portrait with wife and models

  Diego Coronado e Hijón

  • PDF (ES)
• Social marketing: brands before social causes

  Antonio Leal Jiménez

  • PDF (ES)
• Advertising and audience on the local radio

  Manuel Chaparro

  • PDF (ES)