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  3. No. 7 (1998)

No. 7 (1998)

Table of Contents

Papers

  • The Thematic Network of Strategic Communication (COES)
    Mario Herreros Arconada
    • PDF (ES)
  • From Lasker to the scanner
    Mario Herreros Arconada
    • PDF (ES)
  • A very feminine man
    Juan Rey
    • PDF (ES)
  • Audiovisual consumption in young Mexicans
    Luis Alfonso Guadarrama Rico
    • PDF (ES)
  • Reflections on Cinderella
    Ricardo Miguel Haye
    • PDF (ES)
  • The need to study the consumer in advertising. Comparative study of young Argentinian consumers compared to other nationalities
    Manuel Garrido Lora
    • PDF (ES)
  • The proximity of distance
    Carmen Lasso de la Vega González, Victoria Castro Gordillo
    • PDF (ES)

Reviews

  • Advertising
    Juan Rey
    • PDF (ES)
  • Words to sell words to dream
    Manuel Garrido
    • PDF (ES)
  • Family dynamics and television
    Carmen Lasso de la Vega González
    • PDF (ES)
  • Creative advertising
    Victoria Castro Gordillo
    • PDF (ES)

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  • Universitat Autònoma de Barcelona (UAB)

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eISSN: 1988-8732 I ISSN: 1133-6870 I Privacy statement
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