Vol. 2 No. 23 (2019)

Table of Contents

Editorial

Innovation as production or as reproduction

Daniel Tena-Parera
- PDF (ES)

Papers

Components of visual identifiers and their effect on brand recognition

Jose Luis Ayala
- PDF (ES)
The Logo Type

Elena Bartomeu Magaña
- PDF
The angle of the camera in advertising basketball shoes in Spain

Jose Antonio Martinez Garcia
- PDF (ES)

Essays

The commodification of the male body in modern advertising

Juan Rey Fuentes
- PDF (ES)

Reviews

Symposium grafica 2018. Design and Advertisign, hand in hand

David Badajoz Dávila
- PDF (ES)
Corporate Communication. A guide to theory & practice

Carlos García Carballo
- PDF