Vol. 2 No. 24 (2019)

Table of Contents

Editorial

The data value

Daniel Tena-Parera
- PDF (ES)

Papers

Mexico City Brand Management (CDMX) and its economic impact

Laura Grisel Carrillo Sanchez
- PDF (ES)

Reviews

Persuasion and Neuroscience. Appeal to the brain

Iván Puentes-Rivera
- PDF (ES)
Chocolates, soaps and other advertisements

Daniel Tena-Parera
- PDF (ES)
Analysis of advertising messages

Maria-Teresa Gordillo-Rodriguez
- PDF (ES)
Advertising of sensations

Víctor Álvarez Rodríguez
- PDF (ES)
Corporate social responsibility. From the notion to the management

Estrella Barrio Fraile
- PDF (ES)