Vol. 6 No. 32 (2023)

Table of Contents

Editorial

From the thesis to the “paper”

Daniel Tena-Parera
- PDF (ES)

Papers

The effect of flow experience in the adoption of online supermarkets applying the technology acceptance model (TAM)

Doris Morales, Alejandro Alegret Cotas, Irene Esteban-Millat
- PDF

Essays

Corporate visual identity (CVI) for music festivals Main trends in Spain

Cristina Pérez-Ordóñez, Belén Morneo-Albarracín, José Luis Torres-Martín, Andrea Castro-Martínez
- PDF (ES)
Advertising, propaganda and political communication: contributions to a theoretical distinction

Gerardo Albistur Balletto, Mercedes Altuna Michelini
- PDF (ES)