Papers

• Use of corporate visual identity in brand communication of Spanish private universities through their Instagram profiles

  Santiago Mayorga Escalada

  • PDF (ES)
• Building Hospital Brands through Smart Technologies

  Pablo Medina Aguerrebere, Eva Medina, Toni Gonzalez Pacanowski

  • PDF
• Blockchain, NFT and on-demand production in the fashion sector

  Ramon Martín-Guart, Joan-Francesc Fondevila-Gascón, Josep Lladós, Imma Paitiví

  • PDF (ES)