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Vol. 5 No. 30 (2022)
Vol. 5 No. 30 (2022)
Table of Contents
Editorial
Advertising doesn’t sell, convince
Daniel Tena-Parera
PDF (ES)
Essays
Brandwashing. NIVEA Case Analysis
Mario Molina Osorio, Albert Gené Salgado, María Llopart Morgades
PDF (ES)
The experiential communication, portrait of the use in the museums of Barcelona: CCCB, La Virreina, and Moco Museum
Yolanda Justicia, Maria Cristina Vergara, Juan Diego Mahecha
PDF (ES)
Reviews
Antiheroes aren't born, they're made: story arc and storytelling in antihero tales
Montse Vidal Mestre
PDF (ES)
Essential advertising
Daniel Tena-Parera
PDF (ES)
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