Essays

• Avatars of the (in) difference: The masquerade of sexuality in the advertising spot

  Jesús González Requena, Amaya Ortiz de Zárate

  • PDF (ES)
• The volume of communication in Spain

  José Luis Piñuel

  • PDF (ES)
• Sketch of a theory of genres copywriting in advertising

  Juan Rey

  • PDF (ES)
• Zapping and advertising

  Ana María Ullod

  • PDF (ES)
• Communication: a key factor for success in business

  Luis R. Rojas

  • PDF (ES)
• Questions about advertising narrative enunciation or Discover as a product made in Andalusia

  Virginia Guarinos

  • PDF (ES)
• The adaptation of advertising to its new scenario

  Carlos J. Rodríguez Rad

  • PDF (ES)
• Propaganda and political advertising: some terminological issues

  Adrián Huici Módenes

  • PDF (ES)
• Overview of the advertising crisis

  Juan Carlos Rodríguez Centeno

  • PDF (ES)