Vol. 1 No. 21 (2018)

Table of Contents

Editorial

Absolutely, Advertising Questions

Daniel Tena-Parera
- PDF (ES)

Papers

Smell-Ad. Advertising with fragrance in the environment

Pere Navalles
- PDF (ES)

Essays

Social media content value for a brand: study case

Joan Francesc Fondevila Gascón, Pedro Mir Bernal, Josep Rom Rodríguez
- PDF
The Human Factor, the most relevant point of contact for corporate communication today

Javier Andrés Mayorga Gordillo
- PDF (ES)

Reviews

Methods and techniques of investigation in Public Relations and Publicity

Daniel Tena-Parera
- PDF (ES)
The strategic thinking. An interdisciplinary perspective.

Omar Muñoz Sánchez
- PDF
Graphic design advertising

Josep Antoni Rom Rodríguez
- PDF (ES)