Essays

• The effects of television and the cognitive process of information

  Jesús Jiménez Segura

  • PDF (ES)
• Audience determination: a multivariable application

  Carlos A. Guerrero Sarón

  • PDF (ES)
• Introduction to the analysis of advertising discourse

  Miguel Ángel Vázquez Medel

  • PDF (ES)
• From the marketing strategy to the communication strategy of advertising agrncia

  Miguel A. Quintana Daza

  • PDF (ES)
• Useful differentiated image (IDU). A criterion to guide and analyze creativity in commercial communication

  Rafael Morillas Rodríguez

  • PDF (ES)
• Myth and advertising

  Adrián Huici

  • PDF (ES)
• The automobile sector: advertising engine

  Carlos J. Rodríguez Rad

  • PDF (ES)
• The modern Narcissus or the reflection of the advertising body

  Juan Rey

  • PDF (ES)
• Geographic and demographic selectivity in advertising media

  Edorta Arana

  • PDF (ES)